Wednesday, September 10, 2008

When only tap water will do...

Seriously? I'm all about eating/drinking locally and the water does taste pretty good, but really, it's been bottled?

Tap'dNY's website seems to make them out as a nicotine patch for bottled water addiction, while using the same arguments for eating locally: fewer food (or in this case water) miles, supporting the local economy, supporting mindful production/extraction methods, etc. While they are encouraging people to reduce the use of plastic bottles and reuse bottles in one's possession (good), they are still selling a bottled water product in a new [pretty] plastic bottle (not-so-good).

The "story" behind it...
Tap’dNY was born on a balmy evening in 2007, when New Yorker Craig Zucker made a remarkable discovery: Great water was available, on tap, in his Manhattan apartment...

Did we mention that New York City tap water wins in taste tests, even over those fancy imported water? Well, it does. NYC water is some of the best on the planet and is considered by many to be the champagne of tap waters.

If you are really curious about the history of NY water, you might enjoy this article from the newly debuted magazine Edible Manhattan, part of the Edible Communities.




As for Tap'dNY, will the irony of purchasing a bottle of water that could have been filled from one's own tap help consumers make that same conclusion about other bottled water? I suppose only time will tell. Maybe they'll take drinking locally one step further and "produce" their own... off to the faucet for a cold drink.

2 comments:

Cicada Studio said...

Um. Hm. Ah. Hm....

I'm guessing this will do well in other cities outside of the tri-state area best.

As I let this seep in, I'm left with this conclusion: I am not sure the market needs another bottled ANYTHING, but since that's not likely to come to a halt, it may as well be water. How much does this lovely, practically free, product cost? This will be the ultimate in seeing how much money is gained on bottled products for the sake of profit, marketing, packaging, shipping and sales.

Jamison said...

You slammed them pretty hard, but they never claimed to be green, just greener. And only for people who buy bottled water anyway: "tap when you can, tap'd when you can't."

Anyway, I met the owner at this green drinks thing in Brooklyn on Wed and I thought you'd be interested to know he seems to be legit in his desire to lessen the carbon footprint with a local product. He's even got this text system in place where if you send "where is" and any bottled water name to 30644 it tells you how far that bottle had to travel to get to NY. I haven't read about it anywhere... No matter what you think about bottles, it's a pretty interesting service. Kind of eye opening.