Wednesday, July 30, 2008

What does your kerning style say about you?


Communication designer, Valérie Madrill, applies graphological interpretations to digitally-typeset text in this intelligent & entertaining graduate project. With academic precision Valérie identifies the psychology of users of differing styles of margins, leading, kerning, tracking and even font choice. 

Widening left margins mean an "obliviousness to economic necessities", while narrowing left & right margins mean a "conflict between fear of people and inability to remain alone" and overlapping lines of text means "sign of mental disorder."

So, what does your typographic style say about you? My small even tracking says I'd make a "good homemaker" while my irregular right margins say I have "unwise thriftness" and "reserve alternating with loquacity." :-)

Check out the whole "Graphology vs Typography" project here.

A few snippets of her project below. Visit her website for the full project and other design treats (my favorite is the rabbit poster): www.valeriemadill.com.



TRACKING


LOWER CASE i
LEGIBILITY

CAPITAL LETTER M


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